Continuing the Conversation with Social Media
           Hans P. Kellogg, Ball State University, IN
           Darolyn E. Jones, Ball State University, IN
           James W. Jones, Ball State University, IN
           Scotty A. Kollwitz, Ball State University, IN

Faculty and students who wanted to continue the conversation after the bell rang used to do so in hallways and 
offices over cups of coffee. Now, a variety of electronic formats are available to enable these conversations 
to continue virtually, including online discussion boards, electronic mail, and, increasingly, social media 
sites such as Facebook. This paper explores three case studies of social media use in extending communication 
outside the university’s walls, including faculty-led and student-led efforts as well as one directed at program alumni. 
		Academic Exchange Quarterly Fall 2012: Volume 16, Issue 3  
		FULL TEXT of this article is available by subscription.  
		See your library or subscribe yourself to print (paper copy). 
AEQ print edition enjoys wide recognition in the world of academia... 50+ countries