ABSTRACT  
I analyze finance students’ perceptions of business ethics in the midst of one 
of the greatest financial crises in history. I find that business students 
believe business professionals do not behave as ethically as they should. 
Finance majors in the introductory finance course have a more negative view 
of a business person’s typical response as well as lower ethical standards 
than other majors. These results indicate a need to engage in ethics discussions 
of business professionals’ actions in the finance classroom.
 
		Academic Exchange Quarterly  Fall 2010: Volume 14, Issue 3  
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