ABSTRACT  
This paper looks at the role of an autobiographical digital story exercise framed 
as a self-marketing plan in enhancing self-awareness, career identity, deep learning, 
and media literacy.  In developing their stories, students reflect on their values, 
interests, strengths and weaknesses from both a personal as well as a professional 
perspective. Based on this reflection and some research of current career trends, 
they envision their career path. Finally, they hyperlink important elements of their 
story to the course concepts for increased metacognitive awareness.

		Academic Exchange Quarterly  Spring 2009: Volume 13, Issue 1  
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